Red Nose Day a Smashing Success, with a Little Help from Sonesta

RedNoseDayRed Nose Day had its debut last month with a televised event that aired on May 21. But the program was the culmination of many months of effort and fundraising with one mission – to raise money for children and young people living in poverty through the power of fun and laughter.

The organization distributes 100% of the money raised; 50% is donated to U.S. organizations such as the Boys & Girls Club of America, Feeding America and Oxfam America. The other half goes to international agencies in some of the poorest countries in Africa, Asia and Latin America, including The United Way, Charity: Water, Save the Children and the Gavi Vaccine Alliance. In total, twelve agencies received donations and more than $21 million was raised.

Not your average fundraiser, the people at Red Nose Day provided lots of creative ideas to help people raise money. Kids especially were engaged to help by having a bake sale or by collecting cash for each layer of clothing they could wear in a day. For adults, money was raised to make bosses perform humorous tasks or cash was placed in a “Swear Jar” so that frequent offenders could pay for their verbal slips.

The Sonesta Collection was proud to play a part in the historic event, with several properties across the country and members of the corporate team participating. In all, Sonesta raised over $500 toward the worthy cause.

“We were delighted to be part of this national effort to help bring an end to poverty among children and young people,” said Lorie Juliano, Corporate Director of Communications of the Sonesta Collection. “Anyone who has visited Sonesta knows that we believe in engaging our guests with everyday surprises and creating a fun experience for our employees and for our guests. Red Nose Day was the perfect way to bring that spirit to our Culture of Caring efforts.”

We look forward to having more fun with Red Nose Day next year, and continuing the effort to alleviate poverty.

Categories: Brand, Culture of Caring

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