Culture of Caring: Cradles to Crayons

IMG_4161This month, Sonesta bake sales, chili cook-offs, ice cream socials, silent auctions and more livened up the break rooms and offices of Sonesta HQ. And winter clothes, especially hats and gloves, filled up donation boxes. It was all to help Cradles to Crayons, the nonprofit organization that helps local kids in need live safe, secure and educated lives.

Founded in 2002, Cradles to Crayons works to provide children from infancy through age 12 from low-income or homeless families some of life’s most important basic materials – clothing, school supplies and toys. They do this in myriad ways, from partnering with social service agencies to tapping in to surplus resources in communities to organizing collections and fundraisers. In 2014 alone, the work of volunteers helped to provide 100,000 children the life-affirming items they needed most.

This season, Sonesta has helped by contributing the cooking talents and organizational skills of our employees. Proceeds from bake sales and cook-offs – and bags overflowing with donated hats and gloves – went to Cradles to Crayons. It all culminated on October 21, when over 65 Sonesta employees spent an afternoon at the Giving Factory, the organization’s warehouse where donations are sorted, inspected, cleaned and otherwise prepared for their young recipients.

At the Giving Factory, Sonesta volunteers paired up shoes and boots, sorted books by reading level, tested buttons on clothing, matched outfits, counted puzzle pieces, and so much more – revealing just how many sleeves need to be rolled up to make this well-oiled charitable organization work effectively. By day’s end, Sonesta staff had contributed 160 hours of volunteer time, $2,500 in funds, and 150 pairs of gloves and hats to benefit kids in need.

An employee of Cradles to Crayons shared this quote, “We were inspired to learn of the deep commitment you and your employees have to giving back and that the Sonesta Culture of Caring is shared with the community to effect positive change.  The competitive, enthusiastic energy of your team was evident and the big checks that resulted from their fundraising efforts will help us help the children we serve. You have a great group of coworkers!”

To read more about Cradles to Crayons and learn how you can help low-income and homeless children, visit their website at www.cradlestocrayons.org.

Categories: Brand, Culture of Caring

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