“If You Want to Lift Yourself Up, Lift Someone Else”

1d016d0b093f55e3b55c588582d9ab5d“Always be a little kinder than necessary,” wrote J.M. Barrie, the beloved author of Peter Pan. It’s an approach to life we’ve long embraced with Sonesta’s Culture of Caring and the Everyday Surprises that brighten your stays at Sonesta ES Suites properties. So it’s been easy for the entire Sonesta family to get behind World Kindness Day, sponsored by the Random Acts of Kindness Foundation, which made the planet a little more giving and congenial on Friday, November 13.

“What this world needs is a new kind of army – the army of the kind.”

– Cleveland Amory

Sonesta encouraged its employees to get in on the kindness by posting their random acts of niceness to “#WorldKindnessDay.” They may have bought coffee for a stranger, paid for the car behind them at a tollbooth, brought a coworker lunch, or brought flowers to someone who is housebound. No matter how they gave of themselves, you can be sure their kindness was contagious and that it was a reward in itself.

“Kind words can be short and easy to speak, but their echoes are truly endless.”

– Mother Teresa

Sonesta guests, too, got in on the hospitality. Welcome amenities and Everyday Surprises were accompanied by a quote about kindness, like the ones that appear throughout this article. The quotes were chosen to encourage everyone to “pay it forward” in their everyday lives, whether they were visiting Sonesta to attend a meeting, sightsee or visit friends and family. Imagine each of the 35 U.S. properties of Sonesta as a beacon from which acts of kindness shone brightly into the world, with each employee and each guest paying it forward, and then each recipient paying it forward again, and again, and you can quickly understand the exponential impact of kindness on any day of the year, and the truth of Mother Teresa’s words above.

“No act of kindness, however small is ever wasted.”

– Aesop

To top off World Kindness Day, Sonesta kicked off a “Toys for Tots” campaign for the holiday. Screen Shot 2015-11-15 at 11.32.31 AMEmployees, guests and local partners and friends are invited to contribute unwrapped toys and books that will be distributed to less fortunate children in the local community. “Toys for Tots” has been supported by the U.S. Marine Corps since 1991 and aims to provide tangible hope to disadvantaged kids at Christmas, to unite communities in the joy of giving and to play a role in developing one of our nation’s most valuable resources – our children.

Kindness, indeed, is all around this holiday season at Sonesta. We’re sure you will find opportunities to spread your own! Share how you celebrate World Kindness Day in the comments below.

Categories: Brand, Culture of Caring

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