If you passed by Sonesta Philadelphia Downtown Rittenhouse Square this October, you may have noticed that it was decked out with a beautiful pink glow. In the spirit of our Sonesta #CultureofCaring, the hotel was proud to go pink with CBS Philly and Susan G. Komen – Philadelphia for #LightsForTheFight saluting thousands of brave breast cancer survivors in the Philadelphia area.

The lights also serve as a reminder to everyone to stay vigilant in the fight against breast cancer and to take life-saving actions like getting a mammogram, holding a fundraiser or writing lawmakers about increasing research funds.

From CBS PHilly:

Since its launch in 2002, the LIGHTS FOR THE FIGHT campaign has utilized the airwaves of both CBS-owned stations in Philadelphia, CBS 3 and The CW Philly, to generate awareness of breast health, reminding our neighbors the importance of the fight to end breast cancer, every time a building or landmark is featured, glowing in pink, during Eyewitness News.

Join our fight. Save lives. For more information go to CBSPhilly.com/lights

In sunny Fort Lauderdale, our team wore pink to show their support for #BrowardStrides. While fundraising and awareness events may have looked a little different this year, shining a light on the things that we can do to support patients and survivors and their families is more important than ever.

This is not the first time our hotels have participated in Breast Cancer Awareness Month initiatives. In past years, we’ve offered special menu items with partial proceeds going to local organizations aiding in the fight against breast cancer and helping patients get through their cancer diagnoses and treatments. Sonesta Philly has also hosted Pink Hour, while our Royal Sonesta Houston Galleria team has run the Race for the Cure.

Our #CultureofCaring is a year-round part of who we are at Sonesta. Read about more of our initiatives.