February 25 is the END IT Movement’s Shine A Light on Slavery Day, bringing awareness to modern day slavery, an issue that is more prevalent than ever. As hoteliers, we play a powerful role in preventing, recognizing, and reporting suspected human trafficking. At Sonesta, as part of our #CultureofCaring and our year-round partnership with ECPAT USA we work to create awareness while also training our teams on the signs of human trafficking and how to respond if they suspect these activities.

About the End IT Movement:

There are more people trapped in slavery today than ever before in human history. Most of the world knows NOTHING about the most significant human rights issue of its time. END IT Movement is a collective of everyday people united by the hope that we could put an end to slavery and human trafficking in our lifetime.

On this day, we display the red X on our hands, physically demonstrating our commitment to ending slavery.

ECPAT USA has some great resources for travelers and hospitality industry employees, including the below tips to help you know the signs and report trafficking:

Save our ECPAT-USA Child Trafficking Travel Indicators card on your phone or computer for easy reference when traveling. If you see something suspicious, make a report to hotel/airport management or call the National Human Trafficking Hotline: 1 (888) 373-7888. 

How to be a responsible traveler:

Use your purchasing power while traveling and make a difference. Many hotel chains, management companies, and properties are members of ECPAT’s Tourism Child-Protection Code of Conduct. 


Draw a red X on your hand.

Take a photo, and post to social media, tagging ECPAT-USA and using the hashtag #ENDITMOVEMENT.

Learn more about Sonesta’s commitment to working with ECPAT USA to end human trafficking in the hospitality industry.

Human Trafficking Awareness Month

Sonesta Partners with ECPAT to End Exploitation of Children