Welcome to the latest feature in our Hospitality Leadership series! Today we feature Keith Pierce, Sonesta’s EVP, President of Franchise & Development. Keith joined the Sonesta team in March 2021 as Sonesta completed the acquisition of Red Lion Hotels, bringing 35 years of experience in the hotel industry with him.

Since he joined Sonesta, Keith has been busy working on growth and expansion for the company’s franchising efforts and was instrumental in the recent announcement of the domestic launch of Sonesta franchising.

Regarding this next step in Sonesta’s evolution as an industry leader, Keith has stated:

“We can scale our franchising efforts quickly and efficiently by leveraging established tools and resources we have through our acquisition of RLH. As a result, franchising with Sonesta is seamless and flexible. We are easy to work with, friendly and we offer a flat fee franchising model for some of our most popular select service brands. With new franchising capabilities, growth momentum and an expanding global footprint, Sonesta’s future is exceptionally bright.”

“This is an incredible transformation that this organization has gone through in a relatively short period of time,” said Keith Pierce, EVP/president, franchise & development, Sonesta. “Especially in the face of a global pandemic when, frankly, most major lodging companies were playing defense and furloughing and terminating, preserving capital and closing ranks to survive during this horrific period in time—not only for the industry, but for humanity.”

Keith Pierce was recently featured in Today’s Hotelier, sharing insight on brand standards and communication in the hotel franchising industry.

Sonesta Announces the Domestic Launch of Domestic Franchising

Hospitality Leadership: Brian Quinn, Chief Development Officer

Hospitality Leadership, Vera Manoukian, Sonesta COO

Hospitality Leadership: Sonesta CCO Garine Ferejian-Mayo

Hospitality Leadership: Sonesta CIO Jeffrey Cohen