We are excited to share that one of our own team members has been chosen as part of Hotel Management’s Thirty Under 30! Congratulations to Cheryl McMaster, Senior Manager of Distribution & Channel Management, Sonesta/RLH Franchising on receiving this honor which Cheryl has earned amongst a field of 75 nominees.

Cheryl started her career at Concord Hospitality in 2014 and then in 2016 she took a position as a Franchise Operations Support Manager at Vantage Hospitality in Coral Springs, FL. In 2017, Vantage was acquired by RLH Corporation and Cheryl relocated to Denver, CO. Since 2017, Cheryl has held several positions with the company including Franchise Operations Support Manager, Manager of Brand Revenue Strategy and currently she serves as the Senior Manager of Distribution & Channel Management for Sonesta’s Franchise Division. Cheryl holds both an undergraduate degree in hospitality and an MBA from Robert Morris University and she is also Certified Hotel Administrator (CHA) as well as a Certified Revenue Management Executive (CRME). During her spare time Cheryl can be found off-the-grid climbing 14ers (summits peaking above 14,000 feet), paddle boarding and skiing.

How are the winners chosen?

Hotel Management uses the “30 under 30” to capture true rising talent that deserves widespread recognition for their dedication to the field. Nominees must be 29 years old or younger as of Dec. 31, 2020, currently work at any level in a hotel field (operations, management, ownership, technology, asset management, consulting, training, sales & marketing), have completed a significant project for his or her hotel or organization and be recognized by leaders of his or her own hotel or organization as an emerging leader.

This year, more than 75 nominations were received, and 30 professionals were chosen by Hotel Management’s senior editorial staff for their dedication and outstanding achievements.