SXSW is back, and Austin is about to be buzzing with energy, entertainment, technology, education, and SO much more. The Stephen F Austin Royal Sonesta Hotel is in the heart of downtown Austin on the famed Congress Ave, just steps from the Paramount, Sixth Street Historic District, and the Texas Capitol.

In addition to having availability for SXSW guests (Visit the website to book now.) The Stephen F Austin has created some special #liquidart in honor of the festival, taking a classic cocktail and adding a musical twist.

Meet The Rock & Roll Old Fashioned, featuring Jack Daniels Rye Whiskey, Coca-Cola syrup and lime bitters. Tie it all together with a Guitar Ice Cube and a Lime Peel and you have Austin’s new favorite Old Fashioned, created by Beverage Director Matt Pawlak.

“Jack Daniel’s resonates differently for different people, but music is a big one,’ says Chris Fletcher, Jack Daniel’s assistant master distiller. Jack Daniel’s has always been connected to music, especially through their historic relationship with the legends. Great whiskey, music and storytelling go hand in hand.”

Whether you’re staying Sonesta for SXSW or just passing through the area, be sure to check out this cocktail, along with the other innovative and delicious offerings at The Stephen F Austin.

Check out our other hotels in the Austin area:

Sonesta Bee Cave Austin

Sonesta ES Suites Austin The Domain Area

Sonesta Simply Suites Austin South

Sonesta Select Austin North

Sonesta Simply Suites Austin The Domain Area