Texas doesn’t do anything small. And that includes two of its signature annual events, the Houston Livestock Show and Rodeo and the South by Southwest Conference. Sonesta helps you get in on the action, thanks to our convenient locations and our specially priced packages.

Houston Livestock Show and Rodeo – February 27-March 18, 2018

The world’s largest live entertainment and livestock exhibition takes over the NRG Stadium for 20 days, starting on February 27, 2018! Just how large? Suffice to say that 2 million people will attend over the almost three weeks. Tie-down roping, barrel racing, bronco riding and much more will keep the crowds cheering on some of the best rodeo athletes in the world. You can also attend a livestock show and a horse show and see some of the world’s biggest recording artists, with Garth Brooks opening and closing the event. You can even enjoy a good old-fashioned carnival on the fairgrounds, featuring the Western Hemisphere’s largest portable Ferris wheel.

Rooms at the Royal Sonesta Houston start at $179/night and include a Welcome Bucket of Beer and Beef Jerky from 44 Farms, breakfast buffet for two in ARA, free parking for one vehicle, then chance to indulge in cocktails and dinner at our globally inspired Axis Lounge and ARA Restaurant, and more. Bringing the family? Spread out in a studio or one- or two-bedroom suite at the Sonesta ES Suites Houston Galleria or the Sonesta ES Suites NASA Clear Lake, complete with a full kitchen, daily included breakfast, and everyday surprises to make your stay special.

South by Southwest Conference – March 9-18, 2018

The most innovative and “disruptive” minds converge in Austin each year for the South by Southwest Conference (SXSW). Attend talks that grapple with the challenging issues of our time in the fields of politics, technology, culture, business, and more. Over ten days, SXSW becomes a “pop-up” community where ideas are exchanged, art is shared, and the next big thing just might be born.

Sonesta Bee Cave Austin, just 15 minutes from the conference venue, is the ideal spot from which to attend this scintillating and evocative gathering of innovators. Our special package rate starts at just $219 when you stay for two nights or more and includes the chance to enjoy live bands in our rooftop lounge, Meridian 98. You can even explore more of this enriching area, shopping at the Hill Country Galleria complex or venturing to Hill Country Vineyards and Distilleries.