Sonesta Announces The Domestic Launch of Sonesta Franchising

In case you hadn’t heard the news, it has been an exciting year at Sonesta; our portfolio has grown exponentially, and just a few weeks ago, we announced the domestic launch of Sonesta Franchising, our expanded global hotel franchising organization.

Sonesta to Offer U.S. Hotel Franchising for First Time to Keep Growth on Fast Track

As the 8th largest hotel company in the US following the acquisition of Red Lion Hotels Corporation, Sonesta launched domestic franchising to continue our growth while staying true to our genuine commitment to hospitality and our core values and culture.

Our newly consolidated company now offers a complete platform of franchise services, hotel operations and franchise support, featuring industry-leading brands with a wide range of hotel service levels to meet travelers’ needs. We’re now made up of 15 brands, 1,200 hotels, 100,000 rooms, in eight countries, and we’re proud to make franchising as simple and straightforward as possible. We equip all of our franchisees with the tools you need to maximize your return on investment—from cutting-edge technology to business intelligence to the industry’s best support.

Each of the four brands Sonesta will franchise caters to a different segment of the market:

Sonesta Hotels & Resorts provide unique experiences in 44 popular destinations. Teams at each property prioritize personalized experiences tailored to the needs and wishes of each guest. With a wide range of locations, guests can explore the neighborhoods of urban destination hotels or relax at resorts. 

Sonesta Select is a collection of 63 community hotels. They are places where travelers can be themselves, with spaces that fit their life on the road. Sonesta Select provides space to spread out, sought-after amenities and a comfortable place for when it is time to relax. Sonesta Select hotels are in convenient locations with friendly teams who know the local markets and make guests feel like members of the community. 

Sonesta ES Suites provide a surprisingly different take on the extended stay hotel. These 100 long-term all-suite hotels are bright and comfortable places to work, play and relax. Friendly team members take pride in doing all they can to make guests’ stays extra special and make guests feel at home. 

Sonesta Simply Suites makes it easy for travelers to stay simply. With 61 locations, each with comfortable suites, kitchens equipped with everything to make a meal, dedicated workspace and apartment-like amenities, Sonesta Simply Suites offers guests everything they need without fuss, games, or costly unwanted extras. Sonesta Simply Suites is simplicity redefined. 

For more information on Sonesta franchising and the 12 brands now available for franchising, visit franchise.sonesta.com.

Read about our franchising hospitality leadership:

Hospitality Leadership: Keith Pierce, EVP, President of Franchise & Development

Hospitality Leadership: Brian Quinn, Chief Development Officer

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